New Email Marketing & Blogging Software

These days the key of success of web based business is targeted traffic .There are lots of ways to get web traffic . Below are few methods

Email newsletters/email marketing
Surveys
Blogs
Autoresponders
RSS feeds.

All these methods are very successful because these methods are cheaper that PPC(Pay per click) . Also conversion rates are very high due to it uses for targeted users.

For example most of the times Email newsletters send only for interested /subscribed persons.

There are several web tools and softwares for each of these approaches. But I found a software that has all these features. So the manageability is very high. Also It’s cheaper than purchase each software.

iContact Email Marketing Software is the solution for that. iContact is very easy to use and has over 400+ professionally-designed templates. So you can choose your favorite template.

When you signup with this you can see below user friendly interface with 4 tabs.

In the create tab of iContact Email Marketing & Blogging Software has 4 main sections . That is
My Messages –From here you can Create a new email message or work from a saved draft.
My Surveys –From here you can create surveys to Learn more about your customers by sending a survey.
My Autoresponders – This allows you to send automatically a series of messages to your customers on scheduled days.
Image Library – This allows you to upload images here for use in your email newsletters.
Before buy this you can Sign up for a Free Trial . Therefore you can check the functionality before you buy.Also you can watch overview video at http://icontact.com/www/video/introduction_video.html.

According to their statistics iContact Email Marketing Software has over 13,000+ customers and 105,000+ users and is used by small businesses and Fortune 500 companies like Bank of America, Ford, Nissan, International Paper, and many others.

Other than create and send tabs , most important feature in this software is tracking feature. Because most internet businesses fail due to lack of tracking mechanisms. Thay only do market ing and drive traffic .But doesn’t keep track of it.
Using this software you can track

how many people opened your message, clicked on links, unsubscribed or bounced.
See a list of your surveys, view or download their results & reuse an old survey etc.

Then you can remove bounced mail addresses from your user list .By analyzing your survey results you can send correct product/service to correct customer.

I think this is the ideal software for email marketing and tracking/follow up subscriber requirements.

These are only little functionalities that I have tested. There are many features include this tool.
Since this has very user friendly interface and time saving features , I can recommend this software if you expect success of your business.